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Modernization of Media Streaming Platform and Enhanced Content Delivery

spyro-soft.com

Media

Telecommunications

Gaming

Advertising & marketing

Hospitality & leisure

Legacy System Limitations and Performance Bottlenecks

ITV's reliance on an outdated Oracle technology system managed by Accenture has resulted in high maintenance costs, operational inefficiencies, and limitations in adapting to new partnership opportunities. The obsolete data source, Heimdall, further restricts data flexibility and hinders seamless integration with partners. Additionally, the ITVX website requires optimization to enhance user experience and content discoverability.

About the Client

ITV is a leading UK-based media company providing a wide range of television programming and on-demand content through multiple channels and the ITVX platform.

Project Goals

Migrate metadata services to a modern, scalable microservices architecture.
Integrate with a new, flexible data source to improve data management and partner compatibility.
Optimize the ITVX website to enhance user experience and content discovery.
Establish a robust maintenance strategy for critical broadcasting applications.

Functional Requirements

Microservices architecture for metadata translation
Data integration with a new data aggregator service
A/B testing capabilities for website optimization
Content recommendation engine
Real-time monitoring and alerting

Preferred Technologies

AWS

React

Jenkins

GitHub

Java

Scala

PostgreSQL

Required Integrations

Octopus data aggregator service
Accenture systems (for migration support)
Google Analytics (for website optimization)

Key Non-Functional Requirements

High scalability to handle peak viewership
High availability and fault tolerance
Secure data storage and transmission
Performance optimization for low latency streaming

Expected Business Impact

This project will enable ITV to significantly reduce maintenance costs, improve system performance, enhance operational efficiency, and deliver a superior viewer experience. The modernized platform will facilitate faster innovation, improve data-driven decision-making, and strengthen partnerships, ultimately increasing revenue and market share.