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The client's 14-year-old .NET platform lacked flexibility for modern storefront designs, suffered from API limitations, and faced reliability issues during high-traffic periods. Data inconsistencies risked operational disruptions during migration, while integration gaps between core systems delayed feature deployments.
A B2B/B2C marketplace connecting home improvement service providers, contractors, and retail product vendors
Projected 2x increase in platform scalability enabling 500+ concurrent storefronts, 24/7 operational reliability reducing support tickets by 60%, and marketing agility improvements accelerating campaign deployments by 400%. SEO traffic growth of 200% expected through enhanced metadata management and faster page loads.