The client relies on an outdated, domain-specific web-based CRM developed over two decades ago, built on obsolete technologies and possessing a dated user interface. The system hampers data collection, storage, and analysis processes, and presents challenges in maintenance, scalability, and cybersecurity, leading to inefficiencies and barriers for onboarding new staff.
A mid-sized insurance brokerage specializing in life insurance policies, seeking to improve its customer relationship management platform to boost operational efficiency, compliance, and user experience.
The implementation of a modernized insurance CRM system is expected to substantially increase operational efficiency and data transparency, reducing manual effort and processing time. Improved security will mitigate cyber risks, while a user-friendly interface will streamline onboarding and daily workflows. These enhancements aim to boost overall productivity, ensure compliance, and support scalable growth, paralleling outcomes such as increased system reliability and positive user feedback.