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Modernization of Insurance CRM System with Enhanced Security and Usability
  1. case
  2. Modernization of Insurance CRM System with Enhanced Security and Usability

Modernization of Insurance CRM System with Enhanced Security and Usability

eleks.com
Insurance

Identified Challenges in Legacy Insurance CRM Systems

The client relies on an outdated, domain-specific web-based CRM developed over two decades ago, built on obsolete technologies and possessing a dated user interface. The system hampers data collection, storage, and analysis processes, and presents challenges in maintenance, scalability, and cybersecurity, leading to inefficiencies and barriers for onboarding new staff.

About the Client

A mid-sized insurance brokerage specializing in life insurance policies, seeking to improve its customer relationship management platform to boost operational efficiency, compliance, and user experience.

Goals for System Modernization and Improvement

  • Implement a modern, scalable insurance CRM platform built on current technologies to improve performance and maintainability.
  • Enhance data collection, storage, and analysis capabilities for life insurance policies and associated documents.
  • Improve user interface and navigation to increase accessibility and ease of use, especially for less experienced users.
  • Reduce manual and redundant workflows by optimizing process flows and introducing advanced search and filtering features.
  • Strengthen system security to mitigate vulnerabilities and protect sensitive client and policy data.
  • Facilitate faster onboarding and training of new personnel with intuitive design and structured information architecture.
  • Achieve significant improvements in operational efficiency and transparency of business operations.

Core System Functionalities for Effective Insurance CRM

  • Workflow Optimization: Analyze and streamline existing business processes, removing redundant actions.
  • Advanced Search & Filters: Implement new search systems and filters for simplified data navigation.
  • Data Management: Support collection, storage, and analysis of policy and client data, including document processing.
  • User Interface & Accessibility: Redesign the UI for improved look, feel, and usability, ensuring accessibility for users with varying experience levels.
  • Performance & Scalability: Architecture improvements for better system performance and ease of scalability.
  • Security & Compliance: Built-in security features to protect against common vulnerabilities and ensure compliance with current legislation.
  • Information Architecture: Improved data structure and navigation flows to support efficient user interactions.

Preferred Technologies and Architectural Approaches

Modern web application frameworks
Responsive UI/UX design standards
Secure architecture principles
Optimized database systems
Scalable cloud-based hosting solutions

External Systems and Data Integrations Needed

  • Legal and compliance databases
  • Document management systems
  • Existing policy data sources
  • Authentication and identity verification services

Non-Functional System Requirements

  • System performance enabling quick data retrievals and operations, with an emphasis on load handling capacity.
  • High security standards to guard against cyber vulnerabilities, ensuring data integrity and confidentiality.
  • Maintainability through modular architecture, ease of updates, and clear documentation.
  • Scalability to accommodate growing data volumes and user counts without degradation.
  • User accessibility features to support diverse user profiles, including less experienced operators.

Projected Business Benefits from CRM Modernization

The implementation of a modernized insurance CRM system is expected to substantially increase operational efficiency and data transparency, reducing manual effort and processing time. Improved security will mitigate cyber risks, while a user-friendly interface will streamline onboarding and daily workflows. These enhancements aim to boost overall productivity, ensure compliance, and support scalable growth, paralleling outcomes such as increased system reliability and positive user feedback.

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