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Modernization of Healthcare Investment Bank's Online Presence with Custom CMS Integration

freeportmetrics.com

Financial services

Healthcare

Challenges in Digital Modernization

Outdated website failing to reflect industry leadership, requiring modernization while maintaining compatibility with existing .NET infrastructure. Need for CMS enabling marketing team autonomy in content management without technical dependencies, alongside integration of static design templates for cohesive visual identity.

About the Client

Leading healthcare-focused investment banking firm seeking digital transformation of online platforms

Digital Transformation Goals

Establish modern, dynamic web presence reflecting organizational expertise
Implement CMS enabling non-technical content management
Ensure seamless integration with legacy .NET systems
Maintain visual consistency through template integration
Improve website performance and user engagement metrics

Core System Requirements

Customizable Umbraco CMS implementation
Role-based content editing interface
Static template-to-dynamic integration framework
Multi-environment deployment pipeline
Content versioning and workflow management

Technology Stack

Umbraco CMS

.NET Framework

SQL Server

System Integration Needs

Active Directory authentication
Existing CRM data synchronization
Analytics platform integration
Document management system API

Operational Requirements

99.9% system uptime SLA
Enterprise-grade security compliance
Scalable cloud architecture
Cross-browser compatibility
WCAG 2.1 accessibility standards

Expected Business Outcomes

Enhanced brand positioning through modern digital presence, 40% reduction in content management overhead, 25% improvement in website performance metrics, seamless technology stack continuity, and measurable increase in stakeholder engagement through optimized content delivery.