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Unified Digital Marketing Platform Development

freeportmetrics.com

Media

Advertising & marketing

Fragmented Digital Marketing Ecosystem

Lack of comprehensive platform consolidating multiple digital marketing channels, leading to reduced product adoption and inefficient user experience for entrepreneurs needing integrated solutions across social media, loyalty programs, reputation management, and proximity marketing.

About the Client

Provider of whitelabel digital marketing solutions for entrepreneurs and agencies

Platform Unification Goals

Create unified SaaS platform integrating four existing siloed products
Enhance user experience through cohesive interface design
Establish clear market positioning as comprehensive digital marketing solution
Improve platform adoption rates through human-centered design

Core Platform Capabilities

Unified social media management dashboard
Cross-channel analytics and reporting
Integrated digital loyalty program builder
Reputation management with multi-platform review aggregation
Proximity marketing automation tools
Customizable workflow automation

Design & Prototyping Tools

Figma

InVision

Third-party System Integrations

Social media platform APIs (Facebook, Instagram, Twitter)
Google Business API
Email marketing platforms
CRM systems integration

System Performance Criteria

Scalable cloud architecture
Enterprise-grade security protocols
Cross-device responsive design
Real-time analytics processing
High-availability uptime SLAs

Business Transformation Outcomes

Anticipated 40% increase in product adoption through unified platform experience, with 30% improvement in user retention metrics driven by enhanced usability and comprehensive feature set. Expected to establish market leadership position as first integrated solution for multi-channel digital marketing entrepreneurs.