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The client faces intense competition in the e-commerce sector with evolving customer expectations requiring platform modernization. Key challenges include outdated UX/UI design, frontend/backend technical debt, localization requirements for market-specific backend adjustments, and the need for seamless product information management through PIM integration to maintain data consistency and operational efficiency.
Online retailer specializing in premium garden architecture, plant cultivation tools, and landscape design solutions with a focus on quality and functional design
The transformed platform will enable the client to achieve 25-30% higher user engagement through improved UX, reduce operational costs by 40% via PIM integration, and increase conversion rates by 15-20% through optimized performance. The modernized infrastructure will support 50% faster product catalog updates and ensure long-term scalability for international expansion.