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Modernization of E-commerce Platform for Enhanced Customer Experience

unosquare.com

Retail

eCommerce

Logistics

Challenges Faced by Client

Outdated e-commerce infrastructure leading to poor mobile user experience, slow page load times (average 8 seconds), low conversion rates (1.2% vs. industry 3.5%), and frequent system downtime during peak sales periods. Legacy systems hindered integration with modern marketing tools and real-time inventory management.

About the Client

Multinational retail chain operating both physical stores and online platforms, specializing in consumer electronics and home appliances

Project Goals and Objectives

Improve mobile user experience with responsive design
Reduce page load times to under 2 seconds
Increase conversion rates by 150%
Implement real-time inventory synchronization
Enhance system scalability to handle 10x traffic spikes

Core System Functionalities Required

Progressive Web App (PWA) architecture
AI-powered product recommendation engine
Real-time inventory management dashboard
One-click checkout with biometric authentication
Integrated CRM and marketing automation tools

Technology Stack Preferences

React.js for front-end development

Node.js with Express framework

MongoDB for database management

AWS cloud infrastructure

GraphQL API layer

System Integration Requirements

Stripe/PayPal payment gateways
Salesforce CRM
Google Analytics 4
Shopify POS system
Third-party logistics API

Non-Functional Requirements

99.99% system uptime SLA
Support for 50,000 concurrent users
PCI DSS compliance
Automated scaling during traffic surges
End-to-end encryption for data security

Anticipated Business Impact

Projected 200% increase in mobile revenue within 12 months, 40% reduction in cart abandonment rates, and 60% faster time-to-market for new product launches. Enhanced system capabilities expected to support $50M+ annual sales volume with reduced operational costs through automated inventory management.