Modernization of E-Commerce Platform for a Retail Household Goods Distributor

The client’s existing legacy system lacks the capacity to deliver an engaging, responsive, and feature-rich eCommerce experience. This impairs their ability to provide seamless digital interactions across devices and hampers data analytics, decision-making, and customer insights. Managing a nationwide team of direct-to-consumer sales consultants requires a modern platform capable of supporting responsive design, integration with legacy enterprise systems, and enhanced user engagement.

A national retailer specializing in distributing a broad range of household goods, including kitchen and home-related products, seeking to upgrade their direct sales capabilities.

• Implement a scalable, responsive eCommerce platform that supports seamless direct sales operations.
• Integrate the new platform with existing legacy ERP and payment systems to streamline order processing and operations.
• Enhance user experience across desktop, mobile, and tablet devices to improve usability and engagement.
• Reduce sales and support process inefficiencies, with an aim to increase sales and customer satisfaction.
• Improve data analytics and reporting capabilities to enable better decision-making.
• Achieve measurable improvements in user satisfaction, reduction in customer complaints, and increased sales volume post-implementation.

• Support for direct sales business model, enabling self-service and consultative interactions
• Integration with existing legacy ERP and payment processing systems
• A unified UX/UI design optimized for desktop, tablet, and mobile devices
• A flexible, customizable migration path from legacy systems
• User management and team collaboration features for sales consultants
• Handling real-time order processing, tracking, and fulfillment
• Robust analytics dashboard for data-driven insights and reporting

• Legacy ERP system for order management and inventory synchronization
• Payment gateways for secure transaction processing
• Shipping carriers (e.g., DPD, UPS, USPS, FedEx) for real-time shipment tracking
• Customer analytics and reporting tools

• Scalable cloud infrastructure supporting on-demand server clusters
• High availability with minimal downtime
• Secure payment and data handling compliant with industry standards
• Responsive performance to ensure fast load times across devices
• Data privacy and security compliance

The new platform is anticipated to significantly enhance user usability, decrease customer and sales consultant complaints, and drive increased sales volume. The improved system aims to streamline operations, provide advanced data analytics, and support scalable growth—ultimately delivering measurable improvements in customer satisfaction and revenue growth.