Ecommerce Platform Migration and Enhancement for a Global Jewelry Retailer

The client, a worldwide jewelry and accessories retailer, faces significant challenges due to an outdated ecommerce technology stack, resulting in frequent system downtime, scalability issues, high maintenance costs, and inefficient development cycles. These issues hinder their capacity to grow internationally and negatively impact sales, customer experience, and operational efficiency. Additionally, their unique direct sales model through home-based entrepreneurs requires a flexible, user-friendly online platform capable of supporting complex engagement features.

A global retail company specializing in jewelry and accessories, seeking to modernize its online storefront and streamline its direct sales operations to support international growth.

• Achieve a scalable and reliable ecommerce platform with over 99.9% uptime to support high-volume sales periods.
• Reduce operational downtime and maintenance costs associated with legacy systems.
• Accelerate development cycles to enable rapid deployment of new features and marketing strategies, aiming for at least a 40% improvement in marketing initiative implementation time.
• Implement multi-language and multi-currency support to enhance global accessibility and cater to an international customer base.
• Integrate advanced features such as event scheduling, RSVP functionalities, and incentive programs tailored for a direct sales business model.
• Provide a flexible, modern infrastructure capable of supporting rapid growth into new markets.

• Seamless migration to a modern ecommerce platform capable of supporting high traffic and frequent updates.
• Features to facilitate event scheduling for trunk shows or collection presentations, including audience RSVP management.
• Integration of a dynamic B2B2C incentives or rewards program to increase customer engagement and loyalty.
• Global distribution capabilities within a single platform, supporting multilingual and multicurrency configurations.
• Full control over infrastructure to optimize performance, security, and scalability.
• Design-forward approach ensuring a user-centric experience tailored to the brand’s aesthetic.

• Payment gateways such as CyberSource for secure transaction processing.
• Shipping carriers including DPD, UPS, USPS, and FedEx for real-time rate calculation and order fulfillment.
• ERP systems for inventory and order management synchronization.
• Third-party services for fraud detection, marketing analytics, and incentive program management.

• System uptime exceeding 99.9% even during peak traffic periods.
• Rapid deployment capabilities to shorten development cycles and enable quick feature rollout.
• Scalable architecture to support international growth and increasing transaction volume.
• Secure platform adhering to industry standards for payment processing and data protection.
• Responsive design to ensure consistent experience across devices.

The modernized ecommerce platform is expected to significantly increase online sales, driven by improved reliability, faster development cycles, and enhanced global accessibility. Operational downtime will be minimized, supporting seamless customer experiences and fostering loyalty. The initiative aims for a minimum 40% acceleration in deploying marketing strategies and features, with a reliable infrastructure supporting continued international expansion and a fully customizable, engaging online store that aligns with the client’s direct sales model.