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The existing platform suffers from outdated backend technology (TYPO3), poor content navigation, non-responsive mobile design, complex content management workflows, accessibility barriers (color contrast, keyboard navigation), and an inability to effectively engage target audiences (students, professionals, researchers).
Public nonprofit organization focused on fostering international relations through education, research, and dialogue between the US, Asia, and the Pacific
The modernized platform is projected to increase website traffic by 40%, boost program application conversions by 25%, and reduce content management overhead by 50%. Improved accessibility compliance will expand audience reach to include 15% more users with disabilities, while mobile optimization is expected to increase session durations by 30% among key demographics (18-35 year olds). Enhanced backend tools should enable non-technical staff to publish content 3x faster, directly supporting the organization's mission to strengthen Indo-Pacific relations through digital engagement.