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Modernization of Digital Auction Platform for Enhanced User Experience and Operational Efficiency

99x.io

Consumer products & services

Business services

Challenges in Digital Platform Modernization

The existing digital platform suffered from outdated user experience design, making it difficult for users to place bids, explore auction items, and receive timely notifications. The system required modernization to align with current user behavior patterns and industry trends while maintaining scalability for high-volume auction operations.

About the Client

Prestigious Norwegian auction house specializing in art and antiques, established in 1870, offering auctions, private sales, and expert appraisals.

Objectives for Digital Platform Transformation

Overhaul user experience to align with modern design standards
Streamline bid placement, item exploration, and notification workflows
Implement scalable infrastructure to handle thousands of concurrent bids
Integrate automated payment and accounting processes
Enhance search functionality for improved item discovery

Core System Functionalities and Features

React-based dynamic frontend for bid management and user accounts
Symfony backend for auction administration and bid processing
ElasticSearch-powered advanced search with filters and typo tolerance
Automated bid queue system with autobid functionality
Real-time notifications via email/SMS integrations (SendGrid/Systor Vest)
High-resolution image management with zoom capabilities (Fotoware)
Time-synchronized auction timers with dynamic extension logic

Technology Stack Requirements

React (Frontend)

Symfony (Backend)

Strapi (Headless CMS)

CloudFlare (CDN/Security)

ElasticSearch

Fotoware (Image Management)

Critical System Integrations

Avanti ERP/PIM for item management
Nets payment gateway
24SevenOffice accounting system
SendGrid email notifications
Systor Vest SMS gateway
GraphQL API for content delivery

Performance and Scalability Expectations

Support 10,000+ concurrent bids per second
99.99% uptime during auction periods
DDoS protection via CloudFlare
Real-time data synchronization across distributed systems
Image caching optimization for global access

Expected Business Outcomes

The modernized platform will increase user engagement through improved UX, reduce operational overhead via automated workflows, and enhance auction participation through real-time notifications. Scalable infrastructure will support growth in international markets while maintaining compliance with financial and data security standards.