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Development of a Cloud-Based E-Commerce and Supply Chain Platform for Global Fresh Fish Distribution
  1. case
  2. Development of a Cloud-Based E-Commerce and Supply Chain Platform for Global Fresh Fish Distribution

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Development of a Cloud-Based E-Commerce and Supply Chain Platform for Global Fresh Fish Distribution

99x.io
Food & Beverage
Logistics

Challenges in Cross-Continental Digital Transformation

Ice Fresh's manual operational system struggled to scale for the Chinese market, faced compliance challenges across different regulatory environments, and encountered consumer distrust toward foreign seafood sellers.

About the Client

A global fresh fish processing and distribution company expanding into international markets

Digital Transformation Goals

  • Digitize end-to-end operations to support large-scale international sales
  • Ensure compliance with both European and Chinese regulatory standards
  • Build consumer trust through localized digital experiences
  • Enable efficient order processing with minimal staff resources

Core System Capabilities

  • Multi-regional online sales portal with localized payment options
  • Real-time supply chain tracking from processing to delivery
  • Sales analytics dashboard with market-specific insights
  • Product traceability and quality assurance features
  • Third-party service integration marketplace

Technology Stack Requirements

Microsoft Azure Cloud
Supply Chain Management (SCM) Systems
Advanced Analytics Platforms

Critical System Integrations

  • Chinese payment gateways (Alipay, WeChat Pay)
  • Local logistics providers
  • Government regulatory compliance systems
  • Marketplace APIs (Tmall, JD.com)

Operational Requirements

  • Cross-regional data compliance (GDPR, Chinese Cybersecurity Law)
  • 99.9% system uptime guarantee
  • Scalable architecture for 10x order volume growth
  • Advanced cybersecurity protections

Expected Business Impact

Enables Ice Fresh to capture significant market share in China's $80B seafood market, process 3,000+ monthly orders with 80% reduced operational overhead, and establish trust through localized digital experiences while maintaining compliance across multiple jurisdictions.

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