Logo
  • Cases & Projects
  • Developers
  • Contact
Sign InSign Up

© Copyright 2025 Many.Dev. All Rights Reserved.

Product
  • Cases & Projects
  • Developers
About
  • Contact
Legal
  • Terms of Service
  • Privacy Policy
  • Cookie Policy
Modernization of Commercial Real Estate CRM with Integrated Marketing Automation and Performance Optimization
  1. case
  2. Modernization of Commercial Real Estate CRM with Integrated Marketing Automation and Performance Optimization

This Case Shows Specific Expertise. Find the Companies with the Skills Your Project Demands!

You're viewing one of tens of thousands of real cases compiled on Many.dev. Each case demonstrates specific, tangible expertise.

But how do you find the company that possesses the exact skills and experience needed for your project? Forget generic filters!

Our unique AI system allows you to describe your project in your own words and instantly get a list of companies that have already successfully applied that precise expertise in similar projects.

Create a free account to unlock powerful AI-powered search and connect with companies whose expertise directly matches your project's requirements.

Modernization of Commercial Real Estate CRM with Integrated Marketing Automation and Performance Optimization

leobit.com
Real estate
Information technology

Legacy System Limitations and Integration Challenges

The existing monolithic CRM architecture suffers from poor performance during data-intensive operations, inefficient email service integrations causing process instability, and an oversized database (200GB) leading to slow server responses. The system requires modernization to support marketing automation integrations while maintaining budget constraints.

About the Client

A provider of customer management software for commercial real estate brokers and firms, offering contact management, deal tracking, and property modules across all 50 US states.

Enhanced CRM Functionality and Performance Optimization

  • Implement two-way integrations with Mailchimp and HubSpot for seamless email campaign management
  • Improve system performance through background task processing and database optimization
  • Reduce manual data management efforts by 60% through automation
  • Enable real-time campaign analytics within the CRM interface
  • Eliminate duplicate entries and ensure data synchronization across integrated platforms

Core System Enhancements

  • Two-way data synchronization with HubSpot and Mailchimp
  • Background processing queue using Hangfire for resource-intensive tasks
  • Segmented contact list management for targeted email campaigns
  • Real-time email campaign analytics dashboard
  • Automated duplicate detection and data integrity maintenance

Technology Stack Requirements

Web API
Entity Framework
MS SQL Server
Hangfire library

External System Integrations

  • Mailchimp API
  • HubSpot API

System Quality Attributes

  • Horizontal scalability for future architecture expansion
  • Sub-200ms response time for core CRM operations under load
  • 99.9% reliability for background task processing
  • Role-based access control for sensitive data
  • Automated data retention policies for optimized storage

Business Value Projections

Expected outcomes include 75% faster reporting workflows, 60% reduction in manual data handling, and 4x improved database efficiency. The integration with leading marketing platforms will enable CRE professionals to manage campaigns without context switching, while enhanced analytics capabilities will improve prospect engagement tracking and deal closure rates.

More from this Company

AI-Powered RFP Scoring and Proposal Generation System for IT Services Firm
AI-Driven SaaS Platform Enhancement for CNC Manufacturing Quotation Automation
AI-Powered Sales Email Automation and Lead Management System
Cloud-Native Disability Insurance Platform Enhancement and Feature Expansion
Development of Scalable Multimodule Payment Processing Ecosystem with Risk Management and Embedded Solutions