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Modernization and Scalability of Synduit's Network Marketing Platform

axelerant.com

Advertising & marketing

Health & Fitness

Business services

Challenges with Platform Evolution and Scalability

Synduit, initially a bootstrapped solution for Chiropractors, faces challenges stemming from rapid market changes, evolving customer needs, and the need for a highly scalable and performant platform. Key issues include managing a large number of customer websites (2000+ Drupal containers), ensuring application agility, rapid deployment, and maintaining a robust customer experience. The startup culture necessitates a flexible and dynamic team capable of adapting to shifting priorities and diverse technical requirements.

About the Client

Synduit is a platform designed to empower Health Professionals, Network Marketers, and Coaches with tools for crowdsourced marketing and business growth. They provide a centralized platform for managing end-to-end marketing needs, leveraging a subdomain and individual Drupal containers for each customer.

Project Objectives

Enhance platform scalability to support future growth (10,000+ customer sites).
Improve platform performance and optimize application architecture.
Accelerate time-to-market for new features and functionalities.
Enhance the customer experience through a more intuitive and engaging platform.
Streamline development and deployment processes.
Maintain platform security and stability.

Functional Requirements

Centralized Marketing Campaign Management
Content Management System (CMS) with advanced features
User Management and Role-Based Access Control
Scalable Architecture to support 10,000+ websites
Automated Deployment Pipeline
Performance Monitoring and Optimization Tools

Preferred Technologies

Drupal CMS

Docker

Rancher (or similar Docker orchestration platform)

Open Source Technologies

API Development (Modular API)

Integrations Required

Potential integrations with third-party marketing platforms (e.g., email marketing, social media management).
Payment gateway integrations (if applicable).

Key Non-Functional Requirements

High Scalability: Support for a rapidly growing number of users and websites.
High Performance: Fast loading times and responsive user interface.
High Security: Protection against vulnerabilities and data breaches.
Reliability: Minimal downtime and high availability.
Maintainability: Easy to maintain and update the platform.
Automated Testing: Robust automated testing framework.

Expected Business Impact

This project will enable Synduit to continue its rapid growth by providing a scalable, performant, and reliable platform. It will reduce time-to-market for new features, improve customer satisfaction, and allow Synduit to focus on strategic initiatives rather than platform maintenance. The enhanced scalability will support the company's long-term vision of becoming a leading crowdsourced marketing and business growth platform for Health Professionals, Network Marketers, and Coaches.