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Modernization and Scalability Enhancement for B2B Marketing Platform

ventionteams.com

Advertising & marketing

Information technology

Platform Limitations Hindering Growth

Existing Ruby on Rails infrastructure struggled to scale with increasing data volumes (8M+ lead records) and client demands. Lack of personalized user experiences and inefficient cross-application integrations limited market competitiveness.

About the Client

Demand acceleration platform providing B2B marketing solutions with a client base including Salesforce, Rackspace, and Red Hat

Strategic Modernization Goals

Modernize core services using cloud-first architecture
Migrate legacy Ruby on Rails application to Golang
Implement personalized user experiences through analytics
Optimize cross-application workflows for subbrands
Achieve 600%+ pipeline scalability improvements

Core System Capabilities

Golang-based microservices architecture on AWS
Kubernetes-managed container orchestration
Custom analytics module with auto-adjust algorithms
OAuth 2.0 authorization between Integrate and Akkroo
Real-time lead processing pipeline

Technology Stack Requirements

Golang

AWS (Lambda, S3, Redshift, DMS)

Kubernetes

React

PostgreSQL

System Integration Needs

Salesforce CRM
Akkroo event management platform
AWS cloud services
Third-party authentication providers

Operational Requirements

Horizontal scalability to 10M+ records
Sub-500ms search response times
99.99% system availability
Role-based access control (RBAC)
Automated CI/CD pipelines

Business Transformation Outcomes

Platform modernization will enable processing of 8M+ lead records monthly, drive 600% pipeline growth for clients, and deliver tenfold ROI improvements through automated personalization and cloud-optimized operations.