Modernization and Optimization of Corporate Website for Enhanced User Experience and Content Management

The client’s current website features complex, hard-to-navigate structures and lacks accessible information, leading to user difficulty in finding relevant insurance products and challenges in managing and scaling services. The site’s outdated design and disorganized content hinder operational efficiency and user engagement.

A large insurance provider with diverse product offerings across multiple sectors, seeking to improve its web presence to facilitate better user navigation and operational efficiency.

• Implement a clear, intuitive navigation and search system to improve user experience.
• Design a modern, lightweight UI/UX that aligns with contemporary standards and enhances aesthetic appeal.
• Develop a scalable admin panel with a block-based structure for effortless content management and expansion.
• Integrate third-party platforms, such as job listing services, chatbots, mailing systems, and AI-powered tools to boost functionality.
• Ensure compliance with accessibility standards to support users with visual impairments.
• Enhance website performance, security, and scalability to support future growth.

• Responsive, modern UI/UX design with a consistent UI kit.
• Hierarchical, nested navigation structure enabling straightforward browsing of services and information.
• Advanced search capabilities with categorization and filtering options.
• Admin panel utilizing a block-based architecture for easy content updates and page creation without developer intervention.
• Integration with external job listing platforms for automatic vacancy postings.
• Embedded chatbots, mailing systems, and integration of AI-powered calculators or tools.
• Accessibility features, including structured markup, alternative text for images, scalable text, and keyboard navigation.
• Continuous status monitoring for integrated services.

• Job listing platforms for automatic vacancy postings
• Chatbot frameworks for customer interaction
• Mailing and communication systems
• Third-party AI tools for calculators and content translation

• Website must support high scalability to handle increased traffic and content growth
• Page load times should be optimized for swift performance
• Accessibility compliance per 2023 regulations, ensuring compatibility with screen readers and text scaling
• Security measures to protect user data and prevent breaches
• Continuous monitoring and real-time status reporting for integrated services

The revitalized web platform aims to significantly enhance user experience through improved navigation and accessible information. This is expected to increase lead generation efficiency, facilitate easier content management, and support business growth by simplifying updates and scaling. Operational efficiency should improve as the internal team gains control over content deployment, while accessibility enhancements will broaden the site’s inclusivity, aligning with regulatory standards. Overall, the project will position the client for expanded market reach and higher conversion rates.