The client faces the challenge of creating a comprehensive, information-rich website within a short development timeframe. The website must provide extensive details about departmental services, new products, ongoing promotions, and events across multiple brands. Additionally, it needs to support customer interactions such as application submissions for retail leasing, while efficiently handling traffic and personalized content presentation.
A leading retail department store chain with a broad product range and a focus on customer experience, seeking to modernize its online presence and streamline business processes.
The new website is expected to significantly improve customer engagement by providing comprehensive and easily navigable information, resulting in increased foot traffic and online inquiries. The application system streamlines retail lease requests, reducing processing time and administrative overhead. Ultimately, these enhancements aim to boost sales, enhance brand visibility, and enable the client to better target marketing efforts, with measurable improvements in website traffic, user satisfaction scores, and lease application efficiency.