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Modernization and Expansion of AEG's Maestro ERP System for Unified Marketing and Operations

exlrt.com

Sports

Media

Entertainment

Information technology

Legacy System Limitations Hindering Operational Efficiency

AEG's custom Maestro ERP system became unmaintainable after stalled development, creating siloed marketing data, inefficient logistics management, and technical debt that prevented full realization of business objectives across 20+ global markets

About the Client

Global leader in sports and live entertainment with complex multi-market operations requiring integrated logistics, marketing, and vendor management solutions

Strategic Modernization Goals

Centralize global marketing campaign management and cost tracking
Integrate social media analytics and advertising platforms
Stabilize legacy codebase with modern quality standards
Enable scalable microservices architecture for future growth
Reduce operational costs through system efficiency improvements

Core System Capabilities

Centralized marketing cost tracking across TV/radio/social/print
Social media integration (Facebook, Twitter, Instagram, etc.)
Multi-market localization management
Third-party vendor coordination dashboard
Real-time campaign performance analytics
Cloud-native microservices architecture

Technology Stack Requirements

Microsoft Azure cloud infrastructure

React/Redux frontend framework

Node.js with Express backend

Webpack module bundler

Redux state management

Critical System Integrations

Existing legacy ERP components
Social media advertising APIs
Third-party ticketing platforms
Global payment gateways
Marketing analytics tools

System Quality Attributes

High availability (99.95% uptime SLA)
Horizontal scalability for event-driven traffic spikes
Enterprise-grade security compliance (GDPR, SOC2)
Cross-browser compatibility (Chrome, Safari, Edge)
Performance optimization for global users

Expected Business Outcomes

Enables AEG to reduce operational costs by 30% through system consolidation, improves marketing ROI via centralized analytics, accelerates global campaign deployment by 50%, and supports 20% faster time-to-market for new entertainment offerings through modernized infrastructure