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Fragmented customer engagement across regions, lack of centralized educational resources for feminine care, difficulty in delivering personalized content for diverse demographics, and technical limitations in integrating interactive features with existing product management systems.
International provider of feminine care products under Essity, operating multiple brands across Europe, Middle East, Africa, and South America
Projected 40% increase in average session duration, 25% growth in returning users, and 15% improvement in organic search rankings. Platform will enable market-specific content deployment across 20+ regions while reducing content management overhead by 30% through reusable components.