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Modernization and Enhancement of Nielsen Admosphere Multisite Platform

moravio.com

Media

Advertising & marketing

Information technology

Content Management and Scalability Challenges

Nielsen Admosphere's existing multisite platform, built on WordPress, requires modernization to improve content management efficiency, enhance scalability to support future growth, and maintain a consistent brand experience across all websites. The current platform may lack the flexibility to handle increasingly complex data presentation and user interaction requirements.

About the Client

Nielsen Admosphere is a global research agency providing marketing and media research, analysis, and data processing services. They specialize in technologically demanding projects, including electronic media measurement, and offer a comprehensive suite of research solutions.

Project Goals

Enhance content management capabilities for ease of use and efficiency.
Improve scalability to accommodate future website expansion and increased traffic.
Ensure a consistent and professional brand experience across all websites.
Modernize the platform to leverage current web technologies and best practices.
Improve website performance and responsiveness.

Functional Requirements

Centralized content management system.
Multilingual content support.
Flexible page templates and layouts.
Advanced search functionality.
Integration with data processing tools.
User role management and access control.
Responsive design for optimal viewing on all devices.

Preferred Technologies

React

Node.js

GraphQL

Cloud-based hosting (e.g., AWS, Azure, GCP)

Integrations Required

Data processing APIs
CRM systems
Analytics platforms

Key Non-Functional Requirements

High scalability and performance.
Robust security measures.
Accessibility compliance (WCAG).
Maintainability and ease of updates.

Expected Business Impact

Modernizing the platform will result in improved operational efficiency, enhanced user experience, increased scalability to support future growth, and a stronger brand presence. It will enable Nielsen Admosphere to deliver more effectively on its research and data processing services and maintain its position as a leader in the industry.