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Modernization and Enhancement of Nexage Administration Application

kandasoft.com

Advertising & marketing

Outdated Technology & User Experience

Nexage's existing Administration Application, built on Adobe Flex, is reaching end-of-life and lacks modern features and a user-friendly interface. This impacts efficiency for both internal staff and clients, hindering their ability to manage and optimize ad campaigns effectively and quickly. The current application is not adequately scalable to meet growing data volumes and evolving industry demands.

About the Client

Nexage is a leading premium mobile advertising exchange providing a platform for buying and selling mobile ad inventory. They offer programmatic markets and data enrichment capabilities to connect advertisers and publishers.

Project Goals

Modernize the Nexage Administration Application using industry-standard technologies.
Enhance the user interface to improve usability and provide a more intuitive experience for internal users and clients.
Increase the application's scalability to support future growth in data volume and transaction processing.
Improve system performance and responsiveness.
Ensure robust security and data protection.
Enable rapid modification and enhancement of application features in the future.

Application Functionality

Ad campaign configuration and management
Real-time ad monitoring and control
Reporting and analytics on ad performance
User and partner management
Revenue model configuration (e.g., revenue sharing, flat fees)
Integration with data enrichment services (1st and 3rd party data)
Workflow-based administration tasks
Ad blocking and allowing functionality
Mediation rule definition (position, buyer tag, tier)

Technology Choices

Java

HTML5

Ajax

Open Source Libraries

External System Integrations

Backend server for data access
Data enrichment services (e.g., location data, behavioral data)
Firewall for secure communication

Non-Functional Requirements

Scalability to handle increasing data volumes and user traffic
High performance and responsiveness
Robust security to protect sensitive data
Maintainability and extensibility for future enhancements
Accessibility across different devices (desktops, tablets)

Expected Business Impact

Modernizing the Administration Application will significantly improve operational efficiency, reduce development and maintenance costs, enhance user satisfaction, and enable Nexage to adapt quickly to changing market demands. The improved scalability will support future growth and allow for the incorporation of new ad formats and targeting options, ultimately leading to increased revenue for Nexage and its clients.