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The client's legacy website failed to reflect their global market position, lacked multilingual capabilities, and did not meet modern standards for responsive design or user experience, limiting engagement with international audiences.
A 50-year-old producer of gelatin and pectin sweets, vitamin jelly, fruit sticks, liquorice candies, and lollipops, exporting to 40+ countries across four continents.
Projected 40% increase in international website engagement, 25% reduction in content management overhead through WordPress implementation, and enhanced brand perception as a modern heritage brand capable of supporting global market expansion.