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Modern E-commerce Platform Development for Furniture and Textile Retailer

teacode.io

eCommerce

Challenges with Existing Platform

Amber Living's existing website faced challenges related to slow image loading, limited data filtering capabilities, and difficulties in maintaining high search engine rankings. The use of Firestore for data management lacked the flexibility for complex filtering operations, and the lack of asynchronous image loading resulted in a poor user experience.

About the Client

Amber Living is a German online retailer specializing in furniture and textiles, aggregating product data from various shops and marketplaces. They offer a user-friendly platform for customers to find and save products.

Project Goals

Develop a user-friendly and performant e-commerce platform for furniture and textiles.
Improve website search engine optimization (SEO) to increase organic traffic.
Implement robust data filtering mechanisms to enhance product discovery.
Optimize image loading to improve page load times and user experience.
Provide users with features to save and compare favorite items.

Functional Requirements

Advanced product search with filtering options (price, category, style, etc.)
User account functionality (saving favorite items)
Content Management System (CMS) integration for managing product and website content
Asynchronous image loading (lazy loading) for faster page load times
Enhanced Ecommerce functionality for tracking user interactions with products

Preferred Technologies

Gatsby (Static Site Generator)

PostgreSQL (Backend Database)

BigQuery (Data Source)

Firestore (Data Source - for migration)

Contentful (CMS)

Google Tag Manager (Enhanced Ecommerce)

Required Integrations

Contentful CMS
Google Analytics
Google Tag Manager
BigQuery

Non-Functional Requirements

High performance and scalability to handle a growing product catalog and user base.
Robust SEO optimization for improved search engine rankings.
Secure data storage and transmission.
Responsive design for optimal viewing on all devices.

Expected Business Impact

This project is expected to significantly improve Amber Living's online presence and drive revenue growth. By providing a better user experience, improving SEO, and streamlining product discovery, the new platform will lead to increased organic traffic, higher conversion rates, and improved customer satisfaction. The enhanced data filtering and asynchronous image loading will contribute to a more engaging and efficient shopping experience.