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Mobile Banking App Growth & Customer Acquisition Initiative
  1. case
  2. Mobile Banking App Growth & Customer Acquisition Initiative

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Mobile Banking App Growth & Customer Acquisition Initiative

nix-united.com
Financial services
Information technology

Customer Acquisition & Activation Challenges

The client faced challenges in rapidly acquiring new customers and driving activation of their mobile banking app, requiring a comprehensive digital marketing strategy to achieve ambitious growth targets within a limited timeframe and budget.

About the Client

An innovative, fast-growing digital-only bank offering a comprehensive suite of banking services through its mobile application, focused on favorable rates, zero/low commissions, and high cashback.

Project Goals

  • Increase mobile banking app downloads and activations.
  • Reduce customer acquisition cost (CAC) for card activations.
  • Enhance brand awareness and recognition within the target market.
  • Improve user engagement with core banking services.
  • Achieve a target of 300,000+ activated cards within a 7-month period.

Functional Requirements

  • App Store Optimization (ASO) implementation and management.
  • Pay-Per-Click (PPC) campaign management across Google Ads and Facebook.
  • Landing page optimization for lead generation and pre-orders.
  • User behavior tracking and analytics.
  • A/B testing of ad creatives and landing pages.
  • Remarketing campaigns to re-engage potential customers.
  • Early access program management.
  • Localization of app store listings and ad creatives.

Preferred Technologies

Google Analytics
Google Ads
Google Firebase
Facebook Business Manager
Google Tag Manager
AppsFlyer

Integrations Required

  • App Store Connect
  • Google Play Console
  • Facebook SDK

Key Non-Functional Requirements

  • Scalability to handle a large volume of users and transactions.
  • High performance and uptime.
  • Data security and privacy compliance.
  • Comprehensive reporting and analytics capabilities.
  • Cost-effectiveness and budget optimization.

Expected Business Impact

Successful completion of this project is expected to result in a significant increase in customer acquisition, a reduction in customer acquisition cost, improved brand awareness, and a positive return on investment through increased card activations and potential for further market expansion. The ability to redirect saved funds to expand promotion will allow for greater growth.

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