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The client faced challenges in rapidly acquiring new customers and driving activation of their mobile banking app, requiring a comprehensive digital marketing strategy to achieve ambitious growth targets within a limited timeframe and budget.
An innovative, fast-growing digital-only bank offering a comprehensive suite of banking services through its mobile application, focused on favorable rates, zero/low commissions, and high cashback.
Successful completion of this project is expected to result in a significant increase in customer acquisition, a reduction in customer acquisition cost, improved brand awareness, and a positive return on investment through increased card activations and potential for further market expansion. The ability to redirect saved funds to expand promotion will allow for greater growth.