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Mobile Application Enhancement & Subscription Integration for NDTV Profit

solutelabs.com

Media

Challenges with Existing Mobile Experience and Monetization

NDTV Profit needed to enhance its mobile experience to improve user engagement and support its subscription-based content model. The existing mobile app was based on a proprietary SSO solution and lacked scalability and a modern user experience. Monetization efforts were limited by over-reliance on advertising revenue, requiring a more robust subscription management system.

About the Client

NDTV Profit is a leading news organization in India, focusing on providing comprehensive news coverage across various platforms, including web and mobile.

Project Goals

Develop a scalable and secure Single Sign-On (SSO) solution for the mobile application.
Integrate a robust subscription management system with in-app purchase capabilities.
Enhance the mobile app user experience with accessibility features.
Improve content delivery and dynamic content rendering within the mobile application.
Increase Average Revenue Per User (ARPU) through effective subscription management.

Functional Requirements

Secure user authentication via SSO.
Subscription management (purchase, renewal, cancellation).
In-app purchase integration.
Content display with dynamic sections (Markets, Budgets, Elections).
Deep linking to native components.
Adjustable font sizes.
Light and dark mode support.
Webhooks for subscription events.

Preferred Technologies

Quintype CMS

Native iOS and Android Development

Hybrid Development (for dynamic sections)

Accesstype (Quintype product suite)

SSO solution (new implementation)

Integrations Required

Quintype CMS
Accesstype
Payment Gateway (for in-app purchases)
Webhook service

Key Non-Functional Requirements

Scalability to support millions of users.
High performance and responsiveness.
Security to protect user data and prevent unauthorized access.
Accessibility compliance (WCAG guidelines).
Cross-platform compatibility (iOS and Android).

Expected Business Impact

The project is expected to significantly improve user engagement, increase subscription revenue, reduce operational costs associated with the old SSO, and enhance the overall brand image of NDTV Profit. A modernized and scalable mobile experience will position NDTV Profit for future growth in the digital media landscape.