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Mobile Application Development for Global Retail Brand
  1. case
  2. Mobile Application Development for Global Retail Brand

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Mobile Application Development for Global Retail Brand

appinventiv.com
Retail
Consumer products & services
Sports

Mobile User Acquisition & Engagement

Adidas, a major global sports brand, experienced limited user acquisition and engagement due to its reliance solely on a website. This restricted access for its core millennial audience who increasingly prefer mobile shopping. The absence of a dedicated mobile app hindered its potential for sales growth and brand interaction in key markets like the Middle East.

About the Client

Global leader in sportswear apparel, footwear, accessories and equipment.

Project Goals

  • Acquire 500,000 new users through a dedicated mobile application.
  • Achieve 2 million app downloads within the first year.
  • Provide a seamless and convenient mobile shopping experience for users in the Middle East.
  • Increase app engagement and conversion rates through push notifications and improved performance.

Functional Requirements

  • Product browsing and search
  • Secure online shopping and payment processing (multi-currency support)
  • User account management
  • Order tracking
  • Push notifications for promotions and order updates
  • Localized content and product offerings
  • Integration with a caching system for performance optimization
  • High-quality product imagery and video content
  • Complex animations and engaging UI/UX

Preferred Technologies

Native Android development
Native iOS development
Algolia (for search)
MoEngage (for push notifications)
Backend development (details TBD)

Required Integrations

  • Payment gateway integration (e.g., Stripe, PayPal)
  • Inventory management system integration
  • Customer relationship management (CRM) system integration

Non-Functional Requirements

  • Scalability to handle a large user base and transaction volume
  • High performance and fast loading times
  • Secure data storage and transmission
  • Adherence to Adidas's brand design system
  • Multi-lingual support
  • Multi-currency support

Expected Business Impact

The development of a mobile application is expected to significantly increase Adidas's global reach, drive sales growth, enhance customer engagement, and strengthen its brand presence in key markets. The app will provide a more convenient and personalized shopping experience, leading to higher conversion rates and customer loyalty.

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