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Adidas, a major global sports brand, experienced limited user acquisition and engagement due to its reliance solely on a website. This restricted access for its core millennial audience who increasingly prefer mobile shopping. The absence of a dedicated mobile app hindered its potential for sales growth and brand interaction in key markets like the Middle East.
Global leader in sportswear apparel, footwear, accessories and equipment.
The development of a mobile application is expected to significantly increase Adidas's global reach, drive sales growth, enhance customer engagement, and strengthen its brand presence in key markets. The app will provide a more convenient and personalized shopping experience, leading to higher conversion rates and customer loyalty.