Mobile App Revamp for Enhanced User Engagement and Content Accessibility

An established religious organization with a mobile app faced negative user feedback due to unskippable intro videos, small text size, limited accessibility features, and overall usability issues. The app was underperforming in user satisfaction with a rating of 3.2/5 from limited reviews, hindering engagement and growth, and struggling to compete with similar applications. The organization needed a rapid and comprehensive upgrade to improve user experience, increase engagement, and enhance content delivery within a short timeframe of approximately three months.

A large religious organization with a significant digital presence seeking to improve their mobile devotional and educational app to better serve an extensive and diverse user base.

• Achieve a significant increase in app ratings from 3.2/5 to at least 4.5/5 by enhancing user experience.
• Fix usability issues such as removing unskippable intro videos and improving readability through larger text sizes.
• Add landscape mode support for tablets to facilitate easier reading and navigation.
• Integrate dynamic content feeds linked to the organization’s content management system to enable seamless content updates.
• Implement donation features aligned with major fundraising events to boost engagement and contributions.
• Deliver notable initial improvements within 3.5 months to quickly reverse negative perceptions and demonstrate progress.

• Removal of repetitive, unskippable intro videos to streamline app launch experience.
• Implementation of adjustable text sizes for better readability, especially for older users.
• Support for landscape orientation for tablet devices to improve navigation and reading experience.
• Integration of an RSS-style feed that connects to an external content management system for automatic content updates.
• Development of an in-app donation system, with features tailored for special events like Giving Tuesday.
• Regular content updates and notifications to keep users engaged with devotional messages and group studies.

• Content Management System (CMS) for dynamic content updates
• Payment gateway or donation API to facilitate in-app contributions
• Analytics tools to monitor user engagement and app performance

• App should load quickly, with launch times under 3 seconds.
• Scalability to support growing user base and content volume.
• High security standards for user data and payment processing.
• Accessibility compliance (e.g., larger fonts, screen reader compatibility).

The revamped mobile app is expected to significantly improve user satisfaction, evidenced by increasing app ratings from 3.2/5 to over 4.5/5 within a few months. Enhanced usability features and updated content delivery will foster higher engagement, facilitate larger donations during campaign events, and position the organization as a modern, accessible platform for spiritual growth and community building.