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Paymi is experiencing low user engagement and a suboptimal conversion rate in its mobile application. The existing app, while functional, requires a redesign to improve user experience, increase user retention, and maximize the conversion of new users who create accounts and link their financial information. Key challenges include a lengthy redesign timeline, the need for secure credit card integration, complex analytics requirements, and app size optimization.
Paymi is a Canadian fintech company offering a mobile application that provides users with cashback rewards on purchases made through integrated retailer partnerships. The app leverages bank account and credit card transaction data to automate cashback accrual and offers personalized rewards and insights to users.
This project is expected to significantly improve Paymi's user engagement, increase conversion rates, enhance brand loyalty, and drive user growth. By providing a more personalized and user-friendly cashback experience, Paymi can attract and retain more users, leading to increased transaction volume and revenue generation. Improved app performance and reduced size will also contribute to better app store ratings and user satisfaction.