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Mobile App Redesign and Enhancement for Personalized Cashback Rewards
  1. case
  2. Mobile App Redesign and Enhancement for Personalized Cashback Rewards

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Mobile App Redesign and Enhancement for Personalized Cashback Rewards

teacode.io
Financial services
eCommerce
Retail

Low User Engagement and Conversion Rates

Paymi is experiencing low user engagement and a suboptimal conversion rate in its mobile application. The existing app, while functional, requires a redesign to improve user experience, increase user retention, and maximize the conversion of new users who create accounts and link their financial information. Key challenges include a lengthy redesign timeline, the need for secure credit card integration, complex analytics requirements, and app size optimization.

About the Client

Paymi is a Canadian fintech company offering a mobile application that provides users with cashback rewards on purchases made through integrated retailer partnerships. The app leverages bank account and credit card transaction data to automate cashback accrual and offers personalized rewards and insights to users.

Project Goals

  • Redesign and enhance the Paymi mobile application to improve user experience.
  • Increase user engagement and retention.
  • Improve the conversion rate of new users who link their financial accounts.
  • Optimize app performance and reduce app size.
  • Implement robust and secure credit card integration.

Functional Requirements

  • User registration and profile management (including age, gender, location)
  • Personalized cashback offer discovery based on user profile
  • Automated cashback accrual through bank and credit card integration
  • Referral program with reward system
  • Email notification preferences management
  • Secure credit card linking and management
  • Real-time transaction monitoring for cashback opportunities
  • Spending insights and analytics dashboard

Preferred Technologies

Kotlin (Android)
Swift (iOS)
React Native (for data export from native apps)

Integrations Required

  • Canadian banks (e.g., CIBC, RBC, TD, BMO, Scotiabank, CNBC)
  • Credit card providers (Visa, Mastercard, American Express)
  • Google Firebase (A/B testing)
  • Google Analytics
  • Facebook Analytics
  • Kochava
  • Locus
  • 3rd party analytics platform

Key Non-Functional Requirements

  • High security for financial data
  • Scalability to handle a growing user base and transaction volume
  • Performance optimization for fast loading times and smooth user experience
  • App size optimization (target: 20MB)
  • Cyclic reconnection support for bank integrations

Expected Business Impact

This project is expected to significantly improve Paymi's user engagement, increase conversion rates, enhance brand loyalty, and drive user growth. By providing a more personalized and user-friendly cashback experience, Paymi can attract and retain more users, leading to increased transaction volume and revenue generation. Improved app performance and reduced size will also contribute to better app store ratings and user satisfaction.

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