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Post-pandemic shift to online sales created need to promote updated mobile app while competing with established players. Required strategies to improve app store visibility, acquire cost-effective users, and convert installs to recurring in-app purchases during key sales periods.
Multi-channel retailer offering branded footwear, apparel, accessories, and cosmetics through an omnichannel marketplace including mobile app, website, and 150+ physical stores in Western Europe
Projected 3x increase in app downloads within five months, 50%+ revenue growth from in-app purchases, top 3 app store rankings for core product keywords, and 20% reduction in customer acquisition costs through optimized PPC campaigns.