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Mobile App Growth Strategy for Retail E-commerce Platform
  1. case
  2. Mobile App Growth Strategy for Retail E-commerce Platform

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Mobile App Growth Strategy for Retail E-commerce Platform

nix-united.com
Retail
Consumer products & services
eCommerce

Business Challenges

Post-pandemic shift to online sales created need to promote updated mobile app while competing with established players. Required strategies to improve app store visibility, acquire cost-effective users, and convert installs to recurring in-app purchases during key sales periods.

About the Client

Multi-channel retailer offering branded footwear, apparel, accessories, and cosmetics through an omnichannel marketplace including mobile app, website, and 150+ physical stores in Western Europe

Strategic Goals

  • Maximize in-app sales during summer and autumn promotional periods
  • Improve app store visibility and organic download rates
  • Establish scalable user acquisition funnel through paid campaigns
  • Optimize conversion rates from app installation to purchase

Core System Capabilities

  • Keyword research and metadata optimization tools for ASO
  • Dynamic ad creative management system
  • Multi-platform campaign automation (Google Ads, Facebook Ads, Apple Search Ads)
  • Conversion tracking with Firebase/AppsFlyer integration
  • Audience segmentation for lookalike targeting
  • Real-time ROI analytics dashboard

Technology Stack

Google Ads
Facebook Ads Manager
Apple Search Ads
Google Firebase
AppsFlyer

System Integrations

  • CRM platform for customer data
  • E-commerce engine for purchase tracking
  • BI tools for reporting

Operational Requirements

  • High-volume campaign processing capability
  • Real-time analytics latency <1s
  • GDPR-compliant data handling
  • 99.9% system uptime during peak sales

Expected Business Outcomes

Projected 3x increase in app downloads within five months, 50%+ revenue growth from in-app purchases, top 3 app store rankings for core product keywords, and 20% reduction in customer acquisition costs through optimized PPC campaigns.

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