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Mobile App Development for Enhanced Customer Engagement and In-Store Experience

orangesoft.co

Retail

Consumer products & services

Hospitality & leisure

Challenges in Customer Engagement and In-Store Experience

Hamleys faced challenges in expanding its customer base for its loyalty program, effectively leveraging social media for brand promotion, optimizing in-store traffic flow, and increasing overall customer loyalty and repeat purchases. The existing methods lacked a cohesive, engaging, and digitally integrated approach to enhance the in-store experience.

About the Client

Hamleys is a leading global toy retailer with a significant physical presence and a growing international franchise network, focused on providing a unique and engaging shopping experience for children and families.

Project Goals

Expand the reach and adoption of the Hamleys loyalty program.
Increase brand visibility and engagement on social media platforms.
Improve customer navigation and traffic management within Hamleys stores.
Enhance customer loyalty and drive repeat purchases through gamification and personalized offers.
Increase instore conversion rates by boosting impulse purchases and increasing time spent in store

Functional Requirements

In-store check-in with iBeacon technology to trigger personalized offers and navigation.
Loyalty program integration to award bonus points for check-ins and quizzes.
Social media sharing functionality to promote Hamleys posts.
Interactive quizzes about Hamleys products and brand history.
In-store mapping and navigation system.
Ticket redemption for attraction access using earned points.
Web admin panel for quiz content management.

Preferred Technologies

iOS (Objective-C, UIKit, AFNetworking, Navigine SDK)

Android (Java, Retrofit, Navigine SDK)

Backend (Python, Flask, MySQL)

iBeacon Technology

Required Integrations

Existing Hamleys loyalty program database
Social media platforms (Facebook, Instagram, Twitter)
Internal systems for tracking product availability and promotions

Non-Functional Requirements

Scalability to accommodate a large user base and increasing store network.
Performance: Fast response times and minimal battery consumption for mobile users.
Security: Secure handling of user data and loyalty points.
Reliability: Stable operation and minimal downtime.
Usability: Intuitive and user-friendly interface.

Expected Business Impact

The mobile application is expected to significantly increase instore conversion rates by driving impulse purchases, increasing customer dwell time, fostering stronger customer loyalty, expanding the reach of the loyalty program, enhancing brand awareness on social media, and providing valuable data insights for targeted marketing campaigns. The seamless integration of online and offline experiences will create a more engaging and rewarding shopping experience for Hamleys customers.