Mobile and Web Application Rebuild for Enhanced User Engagement and Performance

The platform's aging mobile and web applications were experiencing performance issues, poor user engagement, and outdated architecture. The mobile app had a low rating of approximately 2.4 stars in app stores, negatively affecting user perception. Legacy code and outdated architecture hindered scalability and performance. Additionally, integrating multiple third-party advertising services and maintaining SEO rankings across extensive content domains posed significant challenges, resulting in suboptimal user experience and revenue opportunities.

A global digital platform providing real-time weather updates, resort insights, and user-generated content for winter sports enthusiasts, serving a large international user base with diverse content and interactive features.

• Redesign and rebuild the mobile application to improve user ratings, aiming to increase the app rating from below 3 stars to over 4.5 stars and boost user engagement metrics.
• Modernize the web platform’s architecture to support scalability, improve load times, and ensure cross-device compatibility.
• Implement SEO best practices, including redirects and pre-rendering for large content sets, to maintain or improve search engine rankings and organic traffic across multiple domains.
• Integrate third-party advertising and analytics services seamlessly without degrading performance or user experience.
• Optimize page loading speeds and overall system responsiveness to provide a seamless browsing experience across all devices.

• A unified cross-platform mobile application using React Native and TypeScript for both iOS and Android deployment.
• A modern web platform built with Next.js and TypeScript, supporting multilingual content and high traffic volumes.
• Localization support via integrated i18n frameworks for multiple languages.
• Responsive data management using React Query for dynamic content delivery.
• Error tracking and performance monitoring using robust logging and analytics tools.
• SEO optimization through structured redirects, prerendering, and content management for thousands of pages across multiple domains.
• Integration with third-party ad services like Google Tag Manager, ad networks, and marketing automation tools.

• Third-party advertising services including Google Tag Manager, ad networks, and content partners
• Analytics and error tracking tools such as Sentry
• Localization services for multiple languages
• Content Delivery Network (CDN) for optimized media delivery

• Scalability to support large and growing international user base with cross-device compatibility
• Performance optimization to enable fast page loads, targeting speeds comparable to the best industry standards
• High system availability and robustness with error monitoring and early issue detection
• Security measures to protect user data and maintain compliance with standards
• Maintainability and ease of future updates through clean, modular code architecture

By redesigning and modernizing the application, the platform aims to significantly improve user satisfaction, targeting a mobile app rating increase from below 3 stars to over 4.5 stars, with a substantial boost in user engagement and retention. The web platform's enhanced architecture and SEO strategies are expected to maintain or improve organic search rankings, leading to increased traffic, higher ad revenue, and sustained competitive advantage in the dynamic digital content space.