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Migration to Optimizely CMS and Unified Marketing Platform for Cybersecurity Education Provider
  1. case
  2. Migration to Optimizely CMS and Unified Marketing Platform for Cybersecurity Education Provider

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Migration to Optimizely CMS and Unified Marketing Platform for Cybersecurity Education Provider

nix-united.com
Education
Security

Business Challenges

Legacy WordPress CMS lacked robust marketing capabilities, fragmented web presence across two domains caused brand inconsistency, outdated content architecture slowed performance, and SEO metrics required improvement to support business growth.

About the Client

Leading cybersecurity education provider offering role-based training and certifications for workforce upskilling

Strategic Goals

  • Migrate to a scalable marketing-optimized CMS platform
  • Consolidate dual web domains into unified brand portal
  • Enhance SEO performance and organic traffic growth
  • Implement advanced content management and A/B testing capabilities
  • Improve website performance and user experience

System Requirements

  • Optimizely CMS implementation with custom page templates
  • Domain consolidation with 301 redirects and sitemap updates
  • Partial rendering for faster page loads
  • SEO analytics dashboard with competitor benchmarking
  • Marketing asset sharing and campaign management tools

Technology Stack

CMS Optimizely
.NET Framework
ASP.NET MVC
Azure Cloud
HTML/SCSS
JavaScript/jQuery

System Integrations

  • Google Analytics
  • Search Console
  • Marketing automation platforms
  • CRM integration for lead tracking

Performance Criteria

  • 99.9% uptime SLA
  • Sub-2s page load times
  • Enterprise-grade security compliance
  • Scalable cloud architecture

Expected Business Outcomes

Unified marketing pipeline enabling 30% faster campaign deployment, 25%+ increase in organic search traffic, improved conversion rates through A/B testing capabilities, and $2M+ annual revenue growth from enhanced digital marketing effectiveness.

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