Migration to Monolithic Content Management System to Enhance Content Publishing Efficiency

The organization relies on a decoupled content management architecture that leads to excessive content types, difficulties in content management, limited accessibility of frontend features, and slow content publishing processes. The complex hierarchy results in high cognitive load for authors, dependence on engineers for content updates, and inability to preview changes easily—ultimately hindering rapid response to market developments and reducing operational efficiency.

A large healthcare research organization specializing in genomic and cancer research, seeking to improve their digital content publishing workflows to better serve clinicians, researchers, and patients.

• Reduce the number of content types from a large, unwieldy count to a manageable, consolidated set to minimize complexity.
• Empower content creators and authors to update and manage all content seamlessly across the platform without requiring engineering support.
• Implement a visual preview system to enable accurate, real-time content editing and page visualization prior to publishing.
• Accelerate the content publishing process, enabling faster response times to emerging research breakthroughs or market changes.
• Maintain critical functionalities, including tools for resource navigation and resource access for providers and patients, without degradation.
• Increase user engagement metrics and improve content update frequency, supporting more dynamic and timely communication.

• Content type consolidation to a minimal set of around 14 core content types such as news, events, product information, etc.
• Design of a flexible component system supporting diverse content structures through 16 reusable design components like text blocks, accordions, etc.
• Role-based access controls for content authors, editors, and administrators.
• Real-time visual preview of content changes prior to publication.
• Intuitive admin interface optimized for non-technical users to create, edit, and manage content efficiently.
• Version control and editing history tracking to ensure content integrity and accountability.

• Analytics tools to monitor user engagement and content performance.
• Third-party tools for resource navigation, such as resource directories or search engines.
• Authentication and authorization systems for secure access.
• Potential integration with existing research databases or internal dashboards for resource linking.

• System should support high traffic volumes with minimal latency to ensure reliable access and updates.
• Content preview should operate with near-instant response times.
• Security protocols must safeguard sensitive research and patient data, complying with privacy standards.
• The architecture should enable easy scalability and future feature expansion.

The migration to a consolidated monolithic content management system is expected to significantly enhance publishing agility, reducing content update times and improving author satisfaction. Projected key performance improvements include a gain of approximately 11.7% in page views, over 45% increase in scroll depth, and approximately 16.5% enhancement in user engagement metrics, directly supporting the organization's goal of delivering timely, reliable, and authoritative research resources.