Redesign and Modernize a Sensitive Content Platform to Enhance User Trust and Accessibility

The organization is facing issues with an outdated digital presence that diminishes trust among digital-native, young users. A legacy codebase complicates accessibility efforts and hampers efficient content management. High bounce rates and low engagement indicate that visitors find it difficult to discover relevant information and the current design does not adequately convey empathy or authenticity. Additionally, complex author workflows slow down content updates, impacting response timeliness and quality.

A nonprofit health promotion organization operating an anonymous question-and-answer website aimed at a young, university-based demographic, providing reliable health information and ensuring user privacy and trust.

• Modernize the website design to appeal to a young, tech-savvy audience, improving visual appeal and usability on mobile devices.
• Enhance credibility and trust by prominently displaying author details, publication dates, and response revisions.
• Implement features to facilitate user engagement, such as feedback on responses and easy citation options for academic purposes.
• Improve search, filtering, and content discovery capabilities by prioritizing topical navigation and guiding users to relevant existing answers.
• Simplify content authoring workflows with automated review processes and spam filtering, increasing the volume and quality of responses.
• Introduce security features such as a quick exit button to protect users browsing sensitive topics.
• Encourage users to browse existing information over repeatedly submitting new questions, reducing redundant inquiries and fostering comprehensive content coverage.

• Responsive design optimized for mobile screens, with logical placement of filters, sharing options, citations, and content recirculation elements.
• Clear attribution of responses with author names, publication dates, and revision histories displayed at the top of each answer.
• A feedback feature allowing users to rate responses and provide comments for social proof and quality assurance.
• A citation generator enabling users to easily export responses in MLA and Chicago styles for academic use.
• Advanced search and filtering tools based on topics that guide users to relevant existing answers, reducing redundant question submissions.
• A question submission workflow that encourages searching first and hides the question form until necessary, to optimize content reuse.
• A quick exit or emergency leave feature that opens a new tab and clears browsing data to protect privacy on sensitive topics.
• A simplified content publication and review process supported by automated spam filtering and internal workflows for efficiency.

• Analytics and user behavior tracking tools to monitor engagement
• Citation formatting services or custom scripts for generating academic references
• Spam filtering and content moderation tools
• User authentication and privacy management systems

• Mobile-first responsive design complying with WCAG 2.2 Level AA accessibility standards
• Website performance optimized for fast load times, aiming for under 3 seconds on standard broadband connections
• Robust security measures including data encryption, secure user authentication, and quick exit features
• Scalability to handle increased traffic and content volume as audience grows
• Availability of analytics for continuous improvement and monitoring of platform health

The new platform is expected to significantly improve user engagement metrics such as increase in time spent on site and return visits, as well as boost the trustworthiness and credibility of the content. Enhanced discoverability and simplified workflows will enable the content team to respond to more questions promptly, maintaining high-quality, thoroughly researched answers. The implementation of safety features and accessibility improvements aims to foster a safer, more inclusive environment, ultimately leading to increased user satisfaction and expanded reach within the target demographic.