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mdg's engineering team faced constraints due to existing project workloads, requiring support for multiple clients using diverse marketing automation platforms (Campaign Factory, WordPress, HubSpot). This resulted in a need for expert consultation and implementation to bridge capability gaps, streamline workflows, and ensure timely campaign execution. The need to manage multiple instances of Campaign Studio across different clients created further complexity.
mdg is a marketing agency offering comprehensive marketing solutions to association, event, and corporate clients, with a focus on digital and interactive media.
Successful completion of this project will enable mdg to enhance its service offerings, improve client satisfaction, reduce project delivery times, and leverage its expertise in Campaign Factory, HubSpot, and WordPress to deliver more effective marketing automation solutions. The project will also empower mdg's team with best practices and streamlined processes, leading to improved operational efficiency and scalability.