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Marketing Automation Platform Enhancement and Customization Project
  1. case
  2. Marketing Automation Platform Enhancement and Customization Project

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Marketing Automation Platform Enhancement and Customization Project

axelerant.com
Advertising & marketing
Business services

Current Capabilities Gap and Scalability Challenges

mdg's engineering team faced constraints due to existing project workloads, requiring support for multiple clients using diverse marketing automation platforms (Campaign Factory, WordPress, HubSpot). This resulted in a need for expert consultation and implementation to bridge capability gaps, streamline workflows, and ensure timely campaign execution. The need to manage multiple instances of Campaign Studio across different clients created further complexity.

About the Client

mdg is a marketing agency offering comprehensive marketing solutions to association, event, and corporate clients, with a focus on digital and interactive media.

Project Goals

  • Enhance mdg's ability to deliver seamless marketing automation solutions to clients using Campaign Factory.
  • Improve the efficiency of landing page creation and marketing automation workflows.
  • Provide expert guidance on best practices for Campaign Factory implementation and management.
  • Enable mdg to effectively leverage Figma designs for optimized landing page development in HubSpot and WordPress.
  • Streamline CMS migrations to WordPress for enhanced content management.

Functional Requirements

  • Campaign creation and execution within Campaign Factory.
  • Automated workflows and user journey mapping.
  • Landing page generation and customization based on Figma designs.
  • Integration with HubSpot and WordPress for enhanced content management.
  • Project management tracking using JIRA.
  • Project bidding and information gathering processes.

Preferred Technologies

Acquia Campaign Factory
Acquia Campaign Studio
HubSpot
WordPress
Figma
JIRA

Integrations Required

  • Figma (for design import)
  • HubSpot API
  • WordPress API

Key Non-Functional Requirements

  • Scalability to support multiple client instances.
  • Performance to ensure timely campaign execution.
  • Security to protect client data.
  • Maintainability for future updates and enhancements.

Expected Business Impact

Successful completion of this project will enable mdg to enhance its service offerings, improve client satisfaction, reduce project delivery times, and leverage its expertise in Campaign Factory, HubSpot, and WordPress to deliver more effective marketing automation solutions. The project will also empower mdg's team with best practices and streamlined processes, leading to improved operational efficiency and scalability.

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