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Luxury Ecommerce Platform Expansion & Enhancement - Global Mobile App Optimization
  1. case
  2. Luxury Ecommerce Platform Expansion & Enhancement - Global Mobile App Optimization

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Luxury Ecommerce Platform Expansion & Enhancement - Global Mobile App Optimization

appunite.com
eCommerce
Retail

Challenges

Italist aims to expand its mobile presence and enhance the user experience to drive conversion rates and maintain a strong user base in the competitive luxury e-commerce market. Key challenges include ensuring a stable application launch, supporting a global user base with internationalization, converting web users to app users, leveraging data analytics for continuous improvement, managing distributed development teams, and maintaining high quality standards.

About the Client

Italist is a leading online luxury retailer specializing in direct-to-consumer imports of luxury goods from Italy, partnering with high-end boutiques to offer competitive pricing.

Objectives

  • Increase mobile conversion rates by replicating and exceeding the success of the existing web platform.
  • Maintain a stable and reliable mobile application with zero significant bugs or errors.
  • Provide a seamless and engaging user experience for a global user base.
  • Drive web user conversion to the mobile app.
  • Implement robust analytics tracking to monitor performance and inform future marketing strategies.
  • Improve efficiency through streamlined development processes and proactive project management.

Functionality

  • Product browsing and search with advanced filtering options.
  • Secure shopping cart and checkout process.
  • User account management (profile, order history, saved items).
  • Integration with payment gateways.
  • Customer support access.
  • Push notifications for promotions and order updates.
  • Wishlist functionality.
  • Product reviews and ratings.
  • Detailed product information (images, descriptions, sizing guides).

Technologies

Flutter (for cross-platform development)
Native iOS (Swift/Objective-C)
Native Android (Kotlin/Java)
Cloud-based backend infrastructure (e.g., AWS, Azure, Google Cloud)
RESTful APIs

Integrations

  • Payment gateway integration (e.g., Stripe, PayPal)
  • Shipping provider integration
  • CRM system integration
  • Analytics platform integration (e.g., Google Analytics, Firebase Analytics)
  • Email marketing platform integration

Non-Functional Requirements

  • Scalability to handle a growing user base and transaction volume.
  • High performance and fast loading times.
  • Security to protect user data and financial information.
  • Cross-platform compatibility (iOS and Android).
  • Internationalization support (multiple languages and currencies).
  • Accessibility compliance.

Business Impact

This project is expected to significantly increase Italist's revenue by driving higher conversion rates and expanding its reach to a wider mobile audience. Improved user experience and data-driven marketing will lead to increased customer loyalty and lifetime value. The streamlined development process will improve efficiency and reduce time-to-market for future features.

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