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KFC Mobile App Enhancement & Expansion for Omnichannel Ordering

spyro-soft.com

Food & Beverage

Retail

Hospitality & Leisure

Challenges with Existing Mobile App

KFC's existing mobile apps were outdated, lacked comprehensive menu availability, and failed to effectively address customer pain points such as long wait times at restaurants. The lack of competitive digital solutions contributed to customer dissatisfaction and hindered online ordering growth. Integration complexities with various systems further complicated app development and maintenance.

About the Client

Global fast-food chain specializing in fried chicken, committed to enhancing customer experience through digital innovation and expanding its online ordering capabilities.

Project Goals

Reduce customer wait times at restaurants.
Ensure comprehensive menu availability across all app versions.
Enhance customer convenience through seamless online ordering and payment.
Increase mobile ordering adoption.
Improve user satisfaction with the mobile app experience.
Expand the app's functionality to support future business needs and regional customization.

Core App Functionalities

Mobile Order & Pay (skip the queue)
Home delivery ordering
Integration with multiple payment gateways (PayU, BLIK, card payments)
Real-time order tracking
Push notifications for order updates and promotions
Location services for restaurant finder
Loyalty program integration (coupons, rewards)
Referral program
Integration with AmRest systems for order status display in restaurants

Technology Stack

Native iOS and Android development

API integration (with existing KFC backend and third-party services)

SMS gateway integration

Cloud-based infrastructure (e.g., AWS, Azure)

Data analytics platform

External System Integrations

Payment gateways (PayU, BLIK)
AmRest Restaurant Management System
SMS gateway provider
Push notification service
Analytics platform

Non-Functional Requirements

Scalability to handle peak ordering volumes.
High performance and responsiveness.
Security to protect customer data and payment information.
Reliability and availability.
Cross-platform compatibility (iOS and Android).
Regional customization capabilities.

Expected Business Impact

The enhanced mobile app is expected to significantly improve customer satisfaction, increase online ordering volume, reduce wait times at restaurants, and provide valuable data insights for marketing and operational improvements. It will also strengthen KFC's competitive position in the fast-food market by offering a more convenient and engaging customer experience.