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Internal Mobile App for Coordinating Communications and Operations Among Sports League PR Teams
  1. case
  2. Internal Mobile App for Coordinating Communications and Operations Among Sports League PR Teams

Internal Mobile App for Coordinating Communications and Operations Among Sports League PR Teams

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Sports
Media
Entertainment

Identifying Challenges in Coordinating Multi-Club Public Relations Efforts

The organization faces difficulties in effectively managing and synchronizing the actions and messaging of PR managers across various clubs, leading to inconsistent communication with fans and stakeholders. There is a need for a dedicated internal tool to facilitate seamless coordination, monitor club activities, and ensure unified messaging during events like matches and promotional campaigns.

About the Client

A professional sports league organization with multiple football clubs seeking to streamline communication and coordination among their PR managers and stakeholders.

Goals for Improving Communication and Operational Efficiency

  • Develop a native mobile application for iOS and Android platforms to serve as an internal communication and coordination hub for PR teams.
  • Enable comprehensive management of club contacts, PR manager contacts, and league partners within the app.
  • Provide real-time updates on match schedules, participating clubs, and related event information.
  • Enhance coordination efficiency among PR specialists, leading to improved message consistency and stakeholder engagement.

Core Functionalities for Internal Coordination Mobile Application

  • List of all member clubs within the league with detailed contact information for PR managers
  • Repository of league partners with ongoing updates
  • Schedule view displaying upcoming matches with participating clubs
  • Real-time notifications and updates on schedules, club involvement, and league activities
  • Secure storage of sensitive contact information and credentials
  • Analytics integration to monitor app engagement and usage metrics

Recommended Technologies and Architecture for App Development

iOS: Objective-C with libraries such as AFNetworking, SDWebImage, and SVPullToRefresh
Android: Java with MVP pattern, RxJava, Retrofit, Dagger, Espresso for testing
Shared backend services and APIs for data synchronization and updates

External Systems and Data Sources Integration Needs

  • Backend API for real-time data updates on schedules, clubs, and contacts
  • Analytics platform for monitoring key engagement metrics
  • Secure storage solutions for sensitive contact information

Essential Non-Functional System Attributes

  • Cross-platform compatibility with consistent user experience on iOS and Android
  • Continuous app updates with minimal downtime
  • Data security and privacy compliance, including secure credential storage and encrypted data transmission
  • Scalability to support increasing number of clubs, users, and data volume
  • Performance targets to ensure fast loading times and smooth navigation

Projected Business Benefits from Implementing the Internal Coordination App

The new internal mobile application is expected to significantly improve coordination among PR managers across clubs, resulting in more consistent messaging and quicker response times. This enhancement in communication efficiency aims to support better stakeholder engagement, streamline operational workflows, and facilitate the monitoring of PR activities, mirroring the positive outcomes observed in comparable sports league projects.

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