The organization faces difficulty in effectively promoting the skilled trades, such as ironworking, at career fairs and outreach events. Potential recruits often lack understanding of the trade's intricacies and safety requirements, resulting in less engagement and lower interest compared to other trades. Existing promotion methods do not sufficiently convey the realities and excitement of the profession, hindering efforts to attract new talent.
A regional trade association or vocational training organization aiming to promote skilled trades and attract new talent through immersive virtual training and outreach experiences.
The deployment of this immersive VR experience is expected to significantly increase engagement during recruitment efforts, improve understanding of construction safety and tasks, and attract new talent to the trades. Based on prior implementations, it could lead to increased interest and recruitment efficiency, with an estimated boost in trainee engagement levels by up to 50% and a notable reduction in misconceptions about the trade, ultimately supporting industry growth and workforce development.