Interactive Virtual Showroom Platform for Automotive Dealers

The client faces difficulties in providing an engaging, comprehensive display of their vehicle inventory due to limited physical showroom capacity, especially with the constraints imposed by COVID-19. Customers lack access to an immersive view of cars, including new or upcoming models not physically present, resulting in reduced showroom visits and potential sales loss.

A mid-size automotive dealership chain seeking to enhance customer engagement and online sales through immersive digital experiences.

• Create an online platform enabling customers to explore vehicles with 360-degree interior and exterior views.
• Implement guided virtual tours with informational highlights to educate potential buyers about vehicle features.
• Facilitate online ordering and preordering of vehicle models, including new and upcoming releases.
• Integrate secure payment systems for seamless purchase transactions.
• Enhance customer engagement to increase online inquiries and sales conversion rates.

• 360-degree panoramic view of vehicles, from interior and exterior perspectives.
• Labeled and guided interactive tours with informational prompts highlighting key features.
• Navigation aids to prevent users from getting lost during exploration.
• Preorder and online purchase functionality integrated within the platform.
• Secure online payment processing.
• Responsive design compatible with desktop and mobile devices.

• Payment gateways for secure online transactions
• Vehicle inventory management systems to synchronize available models
• Content management systems for updating vehicle details and media

• System should support concurrent access by at least 10,000 users without degradation in performance
• High availability with 99.9% uptime SLA
• Data security compliant with industry standards (e.g., GDPR, PCI DSS)
• Fast load times, with page load under 3 seconds on standard internet connections

The virtual showroom platform aims to significantly improve online customer engagement, enabling potential buyers to explore vehicle options remotely with an immersive experience. Expected results include an increase in online inquiries by 30%, a reduction in physical showroom visits, and an expanded market reach for vehicle sales, especially for new and upcoming models. This approach can lead to a measurable uplift in sales conversions and customer satisfaction.