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Interactive Retail Kiosk System for Enhanced Product Experience
  1. case
  2. Interactive Retail Kiosk System for Enhanced Product Experience

Interactive Retail Kiosk System for Enhanced Product Experience

saritasa.com
Retail
Consumer products & services

Identifying the Need for Immersive In-Store Product Engagement

The retailer aims to provide customers with an interactive platform to experience and evaluate high-quality audio products before purchase, addressing the challenge of conveying product features and sound quality effectively within physical stores.

About the Client

A mid-sized retail chain seeking to improve in-store customer engagement and enable product trial experiences through interactive kiosks.

Goals for Enhancing Customer Experience and Operational Efficiency

  • Develop an interactive kiosk system that showcases featured products with high-quality audio and visual content.
  • Enable product testing through integrated Bluetooth sound systems tied to sample headphones or headsets.
  • Implement remote content management for easy updates of product information, media, and inventory status.
  • Track usage data and inventory levels to inform sales strategies and stock management.

Core Functional Capabilities of the Interactive Kiosk System

  • Android-based tablet interface providing immersive multimedia content and product information.
  • Custom API backend supporting remote content updates and inventory tracking.
  • Embedded video playback for product trailers and informational media.
  • Bluetooth connectivity to control a soundboard that enables users to test audio quality with sample headphones.
  • Admin portal for remote content management and inventory monitoring.

Technology Stack and Architectural Preferences for the Kiosk System

Android OS for the interactive application
Custom API development for backend content and inventory management
Bluetooth integration for sound testing control
Secure remote content update mechanisms

Essential External System Integrations

  • Content Management System (CMS) for remote updating of multimedia content
  • Inventory management system for real-time stock tracking
  • Bluetooth modules for audio control

Critical Non-Functional System Attributes

  • System must ensure seamless real-time content updates with minimal downtime
  • Bluetooth connectivity should support reliable operation within a 10-meter radius
  • Application should support at least 100 simultaneous user interactions per kiosk
  • Security protocols to protect inventory and content data

Projected Business Benefits and Success Metrics

The deployment of this interactive kiosk system is expected to significantly enhance in-store customer engagement, increase product trial and purchasing intentions, and streamline content and inventory management. It aims to achieve at least a 20% increase in impulse sales for featured products and improve operational efficiency through remote updates and tracking, contributing to higher customer satisfaction and sales growth.

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