Interactive Promotion Website for a Retail Company’s Market Entry Strategy

The client needs a dedicated promotional website to support a campaign aimed at increasing customer engagement and awareness for a new market entry. The website should facilitate information dissemination about the promotional event, enable customer support interactions, showcase prizes, and highlight upcoming events, all while supporting seamless content management and user interaction.

A mid-sized retail organization launching a promotional campaign to attract new customers and enhance brand visibility in a new market segment.

• Create an engaging promotional website integrated with a Content Management System to allow easy updates of news, event details, and FAQs.
• Develop features enabling users to view event rules, prizes, and past or upcoming activities.
• Implement functionality for users to subscribe to news updates and exclusive offers.
• Provide a countdown timer for upcoming promotional events to generate excitement.
• Enable users to ask questions and access Frequently Asked Questions (FAQs).
• Display a dynamically updated list of winners with administrative editing capabilities.
• Support multi-format content such as HTML pages, videos, images, and downloadable PDFs.

• Admin panel for editing and managing news, FAQs, and winners list.
• Display all event information, including rules and prizes.
• Countdown timer for upcoming promotional events.
• Subscription feature for news and exclusive offers.
• Question submission form for user inquiries to technical support.
• Section for viewing most frequently asked questions.
• Gallery or listing of prizes with details.
• Responsive design for seamless user experience across devices.

• Admin panel for managing winners list
• Newsletter or subscription management system
• Question and FAQ modules
• Countdown timer component

• Website must be responsive and user-friendly across all devices.
• Page load time should be under 3 seconds for optimal user experience.
• Secure management of user data, especially subscription and query submissions.
• Scalability to handle increasing traffic during campaign peaks.
• Content updates should be manageable by non-technical admin users.

The implementation of the promotional website is projected to enhance customer engagement by providing comprehensive event information, leading to a targeted increase in new customer acquisition estimated at around 13%. Additionally, the platform will improve brand visibility, streamline user inquiries, and enable efficient content updates, ultimately supporting the client's strategic market entry objectives.