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Interactive E-commerce Platform with Real-Time Product Customization and 3D Visualization
  1. case
  2. Interactive E-commerce Platform with Real-Time Product Customization and 3D Visualization

Interactive E-commerce Platform with Real-Time Product Customization and 3D Visualization

brights.io
eCommerce

Identifying Challenges in Online Customization and Customer Engagement

The client faces difficulties in effectively showcasing their customizable products online, resulting in limited customer engagement and conversion rates. Their existing e-commerce platform lacks real-time visualization features, personalized interaction capabilities, and an engaging visual language that reflects their brand's value proposition.

About the Client

A medium to large retail manufacturer specializing in customizable interior solutions, seeking to enhance online shopping experience with advanced visualization and configurator tools.

Goals for Developing an Advanced Customization E-commerce Platform

  • Develop a highly interactive e-commerce website that enables real-time product customization for customers.
  • Integrate 3D viewing capabilities to allow users to explore product options from multiple angles.
  • Implement a dynamic configurator supporting styling, sizing, and technical parameters with instant visual feedback.
  • Create a scalable and flexible design system to ensure consistency and ease of updates across the platform.
  • Optimize the website for responsiveness and usability across all device types.
  • Enhance customer confidence through social proof, inspiration galleries, and sample ordering features.
  • Facilitate seamless account management for individual and business customers, including order history, saved designs, and quick actions.

Key Functional Features for the Customizable E-commerce System

  • Real-time product configurator with styling, dimension, and material options.
  • 3D visualization tool allowing multiple angles, scaling, and interactive view modes.
  • Adaptive design ensuring usability across various device sizes, including mobile-friendly interfaces.
  • Inspiration sections showcasing real customer projects and designs for engagement.
  • Social proof features including customer reviews and sharing options via social media channels.
  • Sample color and material sampling service allowing customers to order physical samples.
  • Partner and architect program sections with resources like showrooms, instructions, and sample ordering.
  • Account system supporting personal and business profiles, with order management, review submission, and quick order features.

Preferred Technologies and Architectural Approaches

Open-source e-commerce platform with customization capabilities
GraphQL API for efficient data querying
ReactJS with styled-components for UI development
Atomic Design System for scalable UI components
Responsive, mobile-first web design principles

Essential External System Integrations

  • Product management and catalog database
  • 3D visualization engines or Viewers compatible with web platforms
  • Order processing and customer relationship management (CRM) systems
  • Social media sharing APIs
  • Metrics and analytics tools for user behavior tracking

Non-Functional System Requirements and Performance Benchmarks

  • Website load time under 3 seconds across devices
  • High availability with 99.9% uptime
  • Secure user data handling and compliance with relevant privacy standards
  • Scalable architecture capable of supporting increasing user traffic
  • Real-time configurator updates with minimal latency

Projected Benefits and Business Impact of the New Platform

The developed e-commerce platform is expected to significantly increase customer engagement and conversion rates by providing an immersive, interactive shopping experience. Enhanced visualization and customization capabilities will reduce product return rates, improve brand perception, and enable the client to capture a larger share of the market. Targeted features aim to boost online sales, streamline the customer journey, and foster long-term client loyalty.

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