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Interactive Dock Design and Sales Platform Development

rolemodelsoftware.com

Construction

Manufacturing

Consumer products & services

Inefficient Sales and Design Process

Manual design workflows using SketchUp caused delays in quote generation (2+ hours), data entry errors, and limited customer engagement. Lack of integrated visualization tools hindered real-time customer interaction and prevented effective product customization during sales conversations.

About the Client

Manufacturer and retailer of customizable dock systems and marine accessories

Digital Transformation Goals

Reduce quote generation time from hours to minutes
Implement automated pricing controls with customizable admin settings
Enable real-time 3D visualization of dock configurations
Minimize data entry errors through automated system integration
Support customer self-service design capabilities with validation

Core Platform Capabilities

3D dock visualization with accessory placement (cleats, railings, guides)
Layered view toggling (decking/internal hardware)
Dynamic pricing calculator with admin controls
PDF export of designs and permit-ready documentation
Product catalog integration with validation rules
Grade rating system for gangway configurations

Technology Stack Requirements

WebGL/Three.js for 3D rendering

React.js for UI components

Node.js backend with REST API

Cloud-based database (AWS RDS)

PDF generation libraries (e.g., jsPDF)

System Integrations

CRM system for lead tracking
ERP for inventory/pricing sync
Payment gateway for deposit processing
Website embedding via iframe/API

Operational Requirements

Sub-5 second quote generation performance
Support for 1000+ concurrent users
Role-based access control (admin/sales/customer)
Mobile-responsive design
99.9% system uptime SLA

Business Transformation Outcomes

Enable real-time sales interactions with instant quote generation, reducing customer wait time from hours to minutes. Expected 300% increase in quote volume capacity without additional staff, improved customer conversion through immersive visualization, and 50% reduction in design errors. Platform will support both immediate sales closure and long-term lead nurturing through saved configurations.