Integrated Retail Sales Platform for Hybrid Online and Offline Customer Experience

The client faces difficulties in seamlessly integrating their physical store sales with their eCommerce platform, limiting the customer experience to separate channels and missing opportunities for cross-channel sales, personalized customer interactions, and operational efficiency. Additionally, rapid business growth and expansion plans necessitate agile development of new functionalities to support complex, customizable product offerings and integrated sales channels.

A mid-sized retail company specializing in luxury apparel and accessories, aiming to unify its brick-and-mortar stores with online sales channels to enhance customer engagement and operational efficiency.

• Develop a unified sales platform integrating online store and physical retail points of sale
• Enable customers to have in-store measurements and consultations that directly facilitate online orders
• Support customization options for high-quality, personalized products
• Implement features that allow customers to place orders via store visits or telephone in addition to the online portal
• Facilitate rapid development and deployment to meet urgent business needs
• Increase revenue streams by expanding sales channels and improving customer experience
• Support future expansion plans, including new store openings and acquisitions
• Build internal development capacity by onboarding experienced technical talent for ongoing platform maintenance and enhancements

• Integration of brick-and-mortar POS systems with eCommerce platform for real-time sales data synchronization
• In-store measurement and consultation interface that allows salespeople to record customer measurements and preferences
• Order placement functionality accessible both in-store and via phone, integrated with the online catalog
• Support for customizable products including ready-to-wear, made-to-measure, and bespoke options
• A flexible back-end architecture capable of handling multiple product variations and complex workflows
• User interface enhancements for sales staff and customers enabling seamless navigation and order processing
• Real-time inventory and order status updates accessible across all channels

• Point-of-sale systems in physical stores
• Measurement recording interfaces or devices
• Order fulfillment and inventory management systems
• Customer relationship management (CRM) platforms
• Analytics and error tracking tools

• High availability and low latency to accommodate dynamic traffic surges during promotions
• Data security and privacy compliance, especially for personalized measurement and order data
• Scalable architecture to support business growth, including opening new stores and handling increasing order volume
• Rapid deployment cycles to meet urgent business and market demands
• Comprehensive testing and quality assurance processes to ensure bug-free releases within tight deadlines

By implementing the integrated retail platform, the client is expected to open new sales channels, increase overall revenue, and facilitate business expansion into new markets and store locations. The solution will enable customers to conveniently combine personalized in-store consultations with online ordering, driving higher engagement and sales. Additionally, the project will establish a scalable foundation for future development, allowing the client to double its development capacity and enhance platform features, supporting sustained growth and operational excellence.