The client faces complexities in managing dynamic movie and TV content data across various platforms and territories, including updating availability, pricing, and metadata. They require a system that supports seamless multi-platform updates, efficient search and reporting, and automated marketing campaigns, including social media advertising, to enhance content promotion and revenue growth.
A mid to large-sized media distribution company specializing in managing digital content across multiple platforms, with an aim to streamline content promotion, sales, and metadata management.
The implementation of this media distribution and marketing platform is expected to streamline content management processes by enabling rapid multi-platform updates, enhance marketing efficiency through automation, and improve reporting accuracy. Consequently, the client can anticipate increased revenue streams via faster content promotion, reduced manual effort through bulk data operations, and more targeted advertising campaigns, ultimately leading to increased market share and customer engagement.