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Integrated Digital Media Distribution and Campaign Management Platform
  1. case
  2. Integrated Digital Media Distribution and Campaign Management Platform

Integrated Digital Media Distribution and Campaign Management Platform

tatvasoft.com
Media
Advertising & marketing

Business Challenges in Media Content Distribution and Marketing

The client faces complexities in managing dynamic movie and TV content data across various platforms and territories, including updating availability, pricing, and metadata. They require a system that supports seamless multi-platform updates, efficient search and reporting, and automated marketing campaigns, including social media advertising, to enhance content promotion and revenue growth.

About the Client

A mid to large-sized media distribution company specializing in managing digital content across multiple platforms, with an aim to streamline content promotion, sales, and metadata management.

Goals for the Media Distribution & Marketing Solution

  • Develop a comprehensive web portal to efficiently manage and track media titles, assets, and distribution across multiple platforms and territories.
  • Implement real-time search and reporting functionalities to enable quick access to content data and generate actionable insights.
  • Create an intuitive update system allowing bulk editing of content details such as availability, pricing, and metadata, with immediate synchronization to external retail platforms.
  • Integrate automated marketing campaign creation, including social media and online platform advertisements, with dynamic linkage to content availability and localized promotions.
  • Facilitate bulk data uploads with exception management to ensure metadata consistency and streamline the correction process.
  • Provide dedicated admin interfaces for sales and billing management to optimize revenue tracking and operational efficiency.
  • Enhance scalability and data security to support growing content libraries and multi-region distribution.

Core Functional Features for Content Management & Marketing

  • Search Module: Enables users to search across all distributed media titles, generate reports, and export search results.
  • Content Library Management: Maintains detailed records of titles, assets, and distribution statuses, supporting multi-platform and multi-territory configurations.
  • Bulk Update Functionality: Allows users to update pricing, availability, and metadata for multiple titles in a single operation with instant retailer synchronization.
  • Advertising Campaign Automation: Supports creation of localized ad campaigns linked to content, with automatic updates and pausing based on content status changes.
  • Exception Management: Supports bulk upload of data files, comparison to existing retailer data, automatic exception resolution, and bulk editing.
  • Sales & Billing Admin Pages: Dedicated interfaces for managing partnerships, payment terms, invoices, and payment statuses.

Preferred Technologies & Architectural Approaches

Web Development Frameworks: Modern JavaScript frameworks such as AngularJS, or equivalent, for a dynamic frontend.
Backend: MVC architecture, possibly built using Visual Studio with .NET or similar platforms.
Databases: Relational database management using SQL Server, with ElasticSearch for fast search capabilities.
Cloud Services: AWS RDS, S3, Messaging, CloudWatch, and CodeDeploy for scalability, storage, and deployment automation.
CI/CD Tools: Bamboo or similar for continuous integration and delivery pipelines.

External System Integrations

  • Retailer Platforms: APIs or data interfaces for Amazon, iTunes, Google Play, and streaming services for content synchronization.
  • Social Media & Advertising APIs: Facebook API for campaign creation and management.
  • Metadata and Pricing Data Sources: External feeds or data service integrations for price updates and content metadata.
  • Billing and Payment Gateways: Integration with payment processing systems for invoice and payment management.

Non-Functional System Requirements

  • Scalability: Support growing content volume and increasing user base without performance degradation.
  • Performance: Real-time search and updates with minimal latency, supporting large datasets.
  • Security: Role-based access control, encrypted data transmission, and compliance with data privacy standards.
  • Availability: 99.9% uptime SLA for critical content management features and campaign automation.
  • Reliability: Automated error detection, logging, and backup processes.

Projected Business Benefits and Impact of the Solution

The implementation of this media distribution and marketing platform is expected to streamline content management processes by enabling rapid multi-platform updates, enhance marketing efficiency through automation, and improve reporting accuracy. Consequently, the client can anticipate increased revenue streams via faster content promotion, reduced manual effort through bulk data operations, and more targeted advertising campaigns, ultimately leading to increased market share and customer engagement.

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