The client faces difficulties in managing a widespread network of digital signage displays, including issues with real-time content control, varied screen sizes and formats, media conversion and synchronization, scheduling, and logging. These challenges hinder effective brand communication and increase operational costs.
A large-scale media and marketing organization seeking to centrally manage a distributed digital signage network for advertising and messaging purposes.
Implementing this digital signage management system is projected to enable large-scale brand visibility and customer engagement, streamline content management, reduce operational costs by up to 50% in printing and logistics, and provide enhanced control over marketing campaigns in real-time. These improvements are anticipated to lead to increased sales, expanded customer base, and more efficient marketing operations.