The client aims to expand their web-based trend analytics platform to improve content creation, collaboration, and user engagement, but faces limitations in development speed, infrastructure scalability, and feature complexity. They need to accelerate project delivery while maintaining high quality and supporting multi-language, multimedia content, and scalable infrastructure.
A leading analytics and forecasting company specializing in trend insights for major brands, seeking to enhance their web platform through team scaling and technology modernization.
The project aims to double the development speed and significantly reduce time-to-market for new features, enabling the client to enhance their platform’s capabilities quickly, improve user engagement through richer content and collaboration tools, and support scalable, high-performance infrastructure. Anticipated outcomes include faster deployment cycles, improved user satisfaction, and sustained growth in platform usage and client retention.