The client faces difficulties engaging customers with up-to-date book information and providing convenient access to previews, samples, and purchasing options. Existing channels do not facilitate natural, voice-based interaction, leading to limited customer engagement and delayed updates, thereby impacting sales and brand loyalty.
A large publishing house seeking to enhance customer interaction through voice-enabled technology, providing book recommendations, previews, and seamless integration with sales channels.
The implementation aims to enhance customer engagement, increasing active user interactions by at least 30%, reduce the time customers spend seeking information by 50%, and potentially boost sales conversions through streamlined voice-assisted purchases and personalized content delivery.