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Integrated CRM and Data Management System for Auto Dealership
  1. case
  2. Integrated CRM and Data Management System for Auto Dealership

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Integrated CRM and Data Management System for Auto Dealership

alliancetek.com
Automotive
Business services
Information technology

Operational Inefficiencies and Disconnected Systems

The client struggles with fragmented data systems, manual customer communication processes, and lack of integration between their CRM and existing website. This results in delayed service reminders, inconsistent customer data tracking, and reduced operational efficiency across multiple locations.

About the Client

Multi-location used car dealership and auto repair services provider requiring scalable customer relationship solutions

Key Project Goals

  • Integrate existing automated systems with a centralized CRM platform
  • Automate customer reminders and service alerts
  • Enable seamless data sharing between website and internal systems
  • Improve customer satisfaction through enhanced service tracking
  • Streamline multi-location scheduling and data management

Core System Capabilities

  • CRM integration with existing automated service systems
  • Automated reminder system for vehicle maintenance/service
  • Real-time data synchronization between website and internal databases
  • Customer portal for service history and reward points tracking
  • Multi-location scheduling and service coordination

Technology Stack

Web services (REST/SOAP)
CRM platforms (Salesforce/SAP)
Cloud infrastructure
Database management systems

System Integrations

  • Existing website database
  • CRM system
  • SMS/email notification services
  • Vehicle service tracking APIs

Performance Requirements

  • High system availability (99.9%)
  • Data encryption and security compliance
  • Scalable architecture for growing customer base
  • Real-time data processing capabilities

Expected Business Outcomes

The solution will reduce manual administrative tasks by 60%, increase customer retention through proactive service reminders, improve cross-location coordination efficiency by 40%, and enable data-driven marketing strategies through centralized customer insights.

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